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A Study on Marketing Strategies of HLL in South India
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A Study on Marketing Strategies of HLL in South India (MBA Marketing Management)
Introduction
The marketing concept of building an organization around the profitable satisfaction of customer needs has helped firms to achieve success in high-growth, moderately competitive markets. However, to be successful in markets in which economic growth has leveled and in which there exist many competitors who follow the marketing concept, a well-developed marketing strategy is required. Such a strategy considers a portfolio of products and takes into account the anticipated moves of competitors in the market. Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal.
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- Andhra University - Visakhapatnam, Aandhra Pradesh
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- SNDT – Women’s University - Mumbai, Maharashtra
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